Keyword research refers to analysing keywords that people type into search engines. Keyword research aims to use that data for SEO or general marketing purposes. Keyword research can reveal the queries, how popular those questions are, how difficult they are to rank for, and more.
Keyword research is a basic tool that helps to understand what content people are searching for. If you want organic SEO for your site, you need to choose keywords that determine what people search for and determine how people find you in search engines. create content according to your customers’ needs and mindsets. To drive more visitors to your website you need to know about the needs of your audience, the languages they use, and the content they find.
Our audience comes to us. That’s why a professional writer focuses on creating content people want to know rather than the content we want to tell them. You need to understand the keyword research factors and find the best Google-targeted keywords to give your page the best rank on Google search engines.
Relevant keywords
You need to understand the audience-targeted keywords and find relevant data and keywords users want to see in search engines. To create relevant content you need to match your content with the “search intent” of users—the best way to comprehend search intents for conducting keyword research.
Search intent refers to queries or reasons for people searching for specific keywords. There are four main types of search intents including:
Informational Intent:
In Informational search intent people want to gain knowledge of something particular. Like, “ What are Keywords?
Commercial Intent:
Commercial intent is the queries people want to search for before purchasing something. Like: What are the specifications of the iPhone 15 pro max? Best indoor plants for low light?
Transactional Intent:
The user searches for a specific product and takes an action to purchase. Like: Buy iPhone 15 pro max.
Navigational Intent:
This means users want to find specific page results. Like: Facebook login, Gmail login, etc.
Search Volume
Another factor in keyword research is to know the search volume of keywords. The search volume refers to the number of times a keyword searches in search engines in a specific period and is generally calculated monthly. search volume describes the user’s interests and the popular keywords they use to find targeted search intent.
Keyword Difficulty
Discovering the percentage of keyword difficulty is an essential aspect of keyword research. It shows that the hardness of keywords appears in search engines. All keyword research tools also show the keyword difficulty score. It is recommended to focus on a keyword that is related to your content, has a substantial search volume, and is relatively easy to rank for.
Even if you make it to the first page of search results for a keyword, it won’t get you any traffic. It’s like opening a brick-and-mortar store in the middle of nowhere. Below I discuss the best 5 free keyword research tools mostly used in keyword research and SEO purposes.
1. Semrush
Semrush is the best and most used for keyword research. It is the best free Keyword Research tool for SEO professionals. Semrush provides a wide range of keyword research and SEO services. If you are looking to seek something advanced, Semrush is the best for you. Semrush delivers 6 best keyword research tools including:
- Keyword Magic Tool
- Keyword Overview
- Keyword Gap
- Traffic Analytics
- Organic Traffic Insight
- Keyword Manager
The unique feature that distinguishes Semrush from its competitors is its wide variety of tools, such as the standard Keyword Overview, the Keyword Magic Tool that assists in exploring keyword options, the Keyword Manager that helps keep track of keyword rankings, the competitive Keyword Gap analysis, and the Organic Traffic Insights tool that, when connected to your Google Analytics or Search Console account, can reveal the exclusive “not provided” keywords.
2. Ahrefs
Ahrefs is a free SEO tool that is used to find thousands of keyword ideas in seconds. It is the best keyword research tool where you can generate the most relevant keywords, phrases, questions, and queries. Although you cannot only avail a complete range of Ahrefs’ services without payment, the enterprise provides a set of free SEO tools that are surprisingly effective for basic keyword research. This free suite of tools encompasses a Free Keyword Generator, a Keyword Difficulty Checker, a Keyword Rank Checker, and an array of other keyword research tools for YouTube, Amazon, and Bing.
- Key SEO Metrics (Keyword Difficulty, Search Volume, Site Traffic, Global Volume)
- Find Keywords to rank them
- Look for the group of keywords to identify long-tail keywords and subtopics
- Analyze the competitors by checking SEO metrics of top-ranking pages
- Ahrefs also provides keyword research ideas beyond Google, like YouTube, Yahoo, Bing , Amazon, etc.
3.Moz Keyword Explorer
By using the Moz Keyword Explorer tool, you can search for any keyword of your choice and get information on its monthly search volume, difficulty, and organic clickthrough rate (CTR). Once you enter your keyword, you will be shown the current ranking analysis for it and suggestions for similar keywords. Moz is the best Keyword Research tool that provides several tools from generating keywords to traffic insight and data analysis.
- Analyze Competitive Keywords
- Keyword Search Volume
- Generate Keywords
- Find Keywords in the question format
- Check Keyword Difficulty
- SEO Strategy
- Preview SERP results by Keywords
4.Google Keyword Planner
Google Keyword Planner is a keyword research tool that is helpful for Google search campaigns. This tool helps to discover relevant business keywords and estimate the searches they receive. Another way to create search campaigns that focus on in-depth keyword research is also provided by the keyword planner.
Google Keyword Planner is one of the best tools for keyword research on PPC. You never have to worry about running into limits because it is completely free. There are two main features of Google Keyword Planner: to discover keyword ideas and in-depth search volume.
⦁ Discover New Keyword Ideas and get related keywords to your products and services
⦁ See Monthly Search Volume
⦁ Organize Keywords to see how to fit keywords related to the brand.
5. Google Search Console
Google Search Console is a free keyword research tool and is important for analyzing the website’s performance. Analyze how your website performs its top 1000 results in organic Google results. This report can be used in a variety of ways for keyword research, but one way is to find out which keywords are fading and need your attention.
⦁ In Google Search, analyze your website’s impressions, clicks, and position.
⦁ Get your content on Google
⦁ Understand how Google Search sees your pages
